Zandu Balm's new brand ambassadors: Viru, Amit Mishra, Dinesh Karthik

Emami has roped in cricketers Virender Sehwag, Amit Mishra and Dinesh Karthik as brand ambassadors to promote its Zandu Balm brand. The company has inked a two-year contract with the trio to endorse Zandu Balm.

A television commercial involving the three of them is set to go on air soon. The ad film will be directed by Prahlad Kakkar and the script has been written by Adi Pocha.

Commenting on Emami’s partnership with the cricketers, Mohan Goenka, director, Emami Group of Companies said, "Cricket is worshipped in our country and what better opportunity we could look at than to be associated with cricketers of fame like Virender Sehwag, Amit Mishra and Dinesh Karthik. Riding on their popularity and acceptance, we are confident to make a deep penetration among the young audience of India. We intend to popularize the Zandu Balm brand among the Indian youth and make it a symbol of best reliever of pain and strain that gets inflicted on the body in different games. Our objective is to make the brand more acceptable to the young generation of India."