Zandu Balm's new brand ambassadors: Viru, Amit Mishra, Dinesh Karthik

Emami has roped in cricketers Virender Sehwag, Amit Mishra and Dinesh Karthik as brand ambassadors to promote its Zandu Balm brand. The company has inked a two-year contract with the trio to endorse Zandu Balm.A television commercial involving the three of them is set to go on air soon. The ad film will be directed by Prahlad Kakkar and the script has been written by Adi Pocha.