Advertising Media Marketing
Gideon Spanier
Jul 16, 2024

Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

‘Home is where your people are’ from Swiss International Air Lines (SWISS) offers fresh perspective on Diwali travel

4 ‘Home is where your people are’ from Swiss International Air Lines (SWISS) offers fresh perspective on Diwali travel

Weekend Fun: The Blue Film Festival

5 Weekend Fun: The Blue Film Festival

Eknath Shinde's message to advertising, marketing and media professionals

6 Eknath Shinde's message to advertising, marketing and media professionals

Logi5 launches in India, taps into location-based advertising opportunities

7 Logi5 launches in India, taps into location-based advertising opportunities

Varun Katyal launches Clapboard

8 Varun Katyal launches Clapboard

Kia's Sonet embarks on a journey of uncharted thrill

9 Kia's Sonet embarks on a journey of uncharted thrill

Cracking the crypto code for mass adoption

10 Cracking the crypto code for mass adoption

Related Articles

Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go F themselves
Advertising
Jun 20, 2024
Lucy Shelley

Elon Musk on artistic ads, 'foolish' posts and ...

Cannes Lions and Warc owner Ascential to be acquired for $1.5 billion
Advertising
Jul 24, 2024
Ben Bold

Cannes Lions and Warc owner Ascential to be ...

WPP strengthens Indian roots with new Chennai campus
Advertising
Nov 11, 2024
Campaign India Team

WPP strengthens Indian roots with new Chennai campus

Haleon and WPP collaborate to launch HealthNxt initiative in India
Advertising
Nov 20, 2024
Campaign India Team

Haleon and WPP collaborate to launch HealthNxt ...

Just Published

Moves and wins roundup: Week of 02 Dec
Advertising
16 hours ago
Campaign India Team

Moves and wins roundup: Week of 02 Dec

Our weekly roundup of the latest appointments and account wins from Advertising Club Madras, Axis Bank, Grey India, Vigor Media Worldwide, GRM Overseas, Infectious Advertising, AdLift, Tata Consumer, and many more.

Campaign roundup: Week of 02 Dec
Advertising
17 hours ago

Campaign roundup: Week of 02 Dec

The latest ad films and campaigns from brands including Axis Bank, Sebamed in our weekly roundup.

M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
Advertising
18 hours ago
Lucy Shelley

M&C Saatchi details global rebrand and strategy ...

Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.

Ashish Bhushan joins Haymarket Media Group as country head in India
Advertising
18 hours ago
Campaign India Team

Ashish Bhushan joins Haymarket Media Group as ...

He will drive sustainable growth and innovation in the media company’s non-automotive portfolio, including Campaign India.