Yum! Restaurants International has announced the realignment of its leadership for its brands in the Indian subcontinent.
Unnat Varma, director of marketing at KFC, will move on to Taco Bell as general manager. In this new role, he will provide strategic thought leadership to the expansion of Taco Bell in the Indian subcontinent and develop a scalable model for expansion.
In an effort to support expansion plans and strengthen organisation focus, a new brand vertical for PHD (Pizza Hut Delivery) has been created with a dedicated team. It will be headed by Ashok Bajpai who was earlier general manager at Taco Bell. As part of his new mandate, Bajpai will aim to establish PHD as a leading player in the home delivery segment in India.
Additionally, Dhruv Kaul, business head at PHD, will take over a new role as head of marketing at KFC. In his new avatar, he will continue to strengthen and expand the brand KFC across the Indian subcontinent.
In the new roles, Bajpai and Varma will continue reporting to Niren Chaudhary, managing director at YRI India Subcontinent, while Kaul will report to Sandeep Kataria, chief marketing officer, YRI India Subcontinent.
Speaking on the new role assignments, Chaudhary said, “India is an important market for us and is growing at a fast rate. The extremely talented leadership behind Yum! Brands has been instrumental in driving this growth and success in the last few years. It gives me great pleasure to announce the internal restructuring at Yum! Brands and believe that the move supports our overall growth plans in the Indian Subcontinent. I am confident that the rich experience Ashok, Unnat and Dhruv bring to the table will help them to drive the brands towards greater heights.”