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YouTube is celebrating exceeding two billion hits a day, five years after it launched in beta.To celebrate its fifth anniversary, the Google-owned site will launch a campaign in which users tell their personal stories of how YouTube has affected their lives, underlining its founding commitment to be a place where “anyone with a video camera and an internet connection can share a story with the world”.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.