Shephali Bhatt
Nov 12, 2011

Your weekend reading list

Anand Halve, co-founder, Chlorophyll, Brand and Communications Consultancy is dedicating this weekend in reading Pauline Kael's 'I Lost It at the Movies'

Your weekend reading list

To fill up this weekend's reading palate, we spoke to Anand Halve, co-founder, Chlorophyll, Brand and Communications Consultancy and asked him his reading menu for this weekend. Halve has picked up Pauline Kael's first collection of movie reviews (covering the period from year 1954-1965 in US), compiled in a book titled, 'I Lost It at the Movies'.

And why did he pick this particular dish for the weekend? Shares Halve, "A lot of film critics look at a film as a piece of creative art and critique a film based on that perspective. What's unique about Pauline Kael is that she places it in the context of society in addition to viewing it as a work of art."

He couldn't resist but quote an excerpt from the book, which is essentially a dialogue from, 'The Wild One', a Marlon Brando starrer reviewed by Kael:

"What exactly are you rebelling against?"
Marlon Brando's character - "So, what have you got?"

So, that's the book on Halve's reading list this weekend, and what have you got? 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here

1 day ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

1 day ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

1 day ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes