Arati Rao
Apr 02, 2011

Your weekend reading list

Trevor Beattie, founder partner Beattie McGuinness Bungay, talks about what he's reading at the moment, though it may take a while for you to get your hands on it

Your weekend reading list

We caught up with Trevor Beattie at the 11th CII National Marketing Summit to ask him a question unrelated to the event, on what he's reading at the moment. Here was his response:

"I am currently reading the wartime memoirs of a 91-year old World War II British veteran called Alex Franks. He's dictated his memoirs to a friend - he was a Desert Rat in Libya, and was there at D-Day and Normandy. For me, that's the best thing I'm reading right now, it's an incredibly powerful piece of work. It's his story of the war, and I'm going to get it published this year." 
Campaign India

Related Articles

Just Published

6 hours ago

Cashkaro enters 'rewards war', takes a dig at ...

Watch the film conceptualised in-house here

7 hours ago

Truecaller assigns digital mandate to Wirality Media

The agency has been working with the brand on a project basis

8 hours ago

Maya Hari gets global role at Twitter

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific

9 hours ago

We have to find non-obvious ways of showing a woman ...

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing