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If the movie 'Aisha' makes you wonder where you kept your old, worn copy of Jane Austen's 'Emma', or just makes you want to meet some of her other creations like Elizabeth Bennett and Elinor and Marianne Dashwood all over again, it's a good thing her books are just a few clicks away.
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She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.
IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.