Yes Bank has announced the appointment of Nipun Kaushal as chief marketing officer.
In his new role, he will be responsible for the bank's marketing and corporate communication duties, as well as its CSR activities.
Kaushal will report to Rajan Pental, global head – retail banking, Yes Bank.
He moves from PNB MetLife Insurance, where he was chief marketing officer.
Prashant Kumar, managing director and CEO, Yes Bank, said, “We are delighted to welcome Nipun to lead the marketing function of the Bank. We are sure that with his expertise and domain knowledge, he will play an instrumental role in this transformational journey of the bank. With Nipun’s appointment as the chief marketing officer, the brand will rely on him to leverage his capability of storytelling and brand building to help the bank usher in the next level of growth and increase customer delight.”
Kaushal said, “I am happy to be appointed as the chief marketing officer of Yes Bank and look forward to contributing my humble bit in this transformational journey. The bank has always been a pioneer in launching creative brand campaigns over the years and I hope to draw inspiration from my prior experience to accelerate the marketing efforts and contribute to this growing, purpose-led organisation.”
With over 22 years of experience, he has also worked with companies like Tata Mutual Fund, Star Union Dai-chi Life Insurance, and ICICI Prudential AM, among others.