Campaign India Team
Dec 28, 2016

Year-ender: 'I hope people stop following the herd in 2017': Swati Bhattacharya

We ask adlanders for their standout moment of 2016, and an outrageous prediction for the year to come

Year-ender: 'I hope people stop following the herd in 2017': Swati Bhattacharya
Swati Bhattacharya,
Chief creative officer, FCB Ulka
 
"2016 has been a combination of a lot of things and the year was sort of a mixed bag. There's apathy towards humans in Syria. Americans have trusted a man to rescue them. We've lost plenty of musicians. Demonetisation has made clients antsy."
 
Prediction for 2017
 
"Just hoping that there is an internal wake up call. I hope people stop following the herd and sometime in 2017 start doing the opposite."   
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

10 hours ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.

10 hours ago

Ogilvy’s Ricardos Vaz: 14 years in, but still ...

CREATIVE SPARKS: The agency’s senior creative director is a masterful storyteller, blending sharp strategy, emotional depth, and fearless creativity to craft campaigns that leave a lasting impact.

12 hours ago

JioHotstar, Nielsen to collaboratively offer ...

Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through this partnership.

14 hours ago

Sprite’s ‘Thand Rakh’ campaign serves chill with a ...

With humour and fizz, its latest campaign turns everyday chaos into refreshingly cool moments, keeping Gen Z effortlessly chilled.