Year-ender: 'I hope people stop following the herd in 2017': Swati Bhattacharya

We ask adlanders for their standout moment of 2016, and an outrageous prediction for the year to come

Dec 27, 2016 06:30:00 PM | Article | Campaign India Team

Swati Bhattacharya,
Chief creative officer, FCB Ulka
"2016 has been a combination of a lot of things and the year was sort of a mixed bag. There's apathy towards humans in Syria. Americans have trusted a man to rescue them. We've lost plenty of musicians. Demonetisation has made clients antsy."
Prediction for 2017
"Just hoping that there is an internal wake up call. I hope people stop following the herd and sometime in 2017 start doing the opposite."   
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