Advertising
Campaign India Team
Dec 28, 2016

Year-ender: 'I hope people stop following the herd in 2017': Swati Bhattacharya

We ask adlanders for their standout moment of 2016, and an outrageous prediction for the year to come

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

5 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

6 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

7 Moves and Wins: Week of 30 June

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Green isn’t a colour — it’s a claim you prove

9 Green isn’t a colour — it’s a claim you prove

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos
Advertising
Dec 06, 2021
Campaign India Team

Year-ender 2021: Swati Bhattacharya on the one ...

Year-ender 2020: 'Want hugs and kisses from 2021' - Swati Bhattacharya
Advertising
Dec 11, 2020
Campaign India Team

Year-ender 2020: 'Want hugs and kisses from 2021' - ...

Spikes Asia 2023: Bindu Menon and Swati Bhattacharya among jury presidents
Awards
Oct 20, 2022
Campaign India Team

Spikes Asia 2023: Bindu Menon and Swati Bhattacharya...

Swati Bhattacharya to exit FCB
Advertising
Feb 06, 2024
Campaign India Team

Swati Bhattacharya to exit FCB

Just Published

Two sides of the bed: Insured versus uninsured
Advertising
20 hours ago
Campaign India Team

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

Death by feedback: Why creative work keeps getting blunted
Opinion
20 hours ago
Deepankar Das

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

63% of Indian CMOs are under pressure to deliver profitability; 53% for revenue growth
Advertising
20 hours ago
Campaign India Team

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.