Y&A Transformation has announced the launch of Snippet Digital, a full-fledged digital
The company will operate under the Y&A collective banner, that will soon be launching other specialisations.
The executive board of Snippet consists of Tarun Mitra, a technology expert, Ram Gudipati, an experience brand strategist and S Yesudas, a media expert.
The agency also aims to provide executive education on digital business leadership, particularly to equip the senior management at the clients’ end to get much more from their digital investments.
Tarun Mitra an IIT Delhi alumni comes with a strong background and experience in technology business, growing internet startups and marketing services. Ram Gudipati has in-depth understanding of consumers, brands and marketing communications. S Yesudas brings with him deep understanding of data, media sciences and how consumers across demographics consume media both offline and online.
S Yesudas, co-founder, Snippet Digital, said, “A majority of digital agencies do not bring the maturity to consider different perspectives and explain the same to clients through meaningful conversations. The discussion is largely centered around digital execution. While Google has moved beyond the gate-keeper status to a destination in itself, most agencies haven’t moved beyond traditional SEO practices."
He added, "Our aim is to add some grey-hair perspective to clients’ investment and help build curiosity, pride and purpose for the digital natives in the team so that they start exploring rather than just exploiting”
Tarun Mitra, co-founder, Snippet Digital, added, "The future in digital is changing as we speak and soon the era of augmented creativity will replace conventional process of digital creative development. Therefore, our efforts are in building a very strong technology orientation, which will get balanced with human wisdom."
He elaborates that, they have already forged alliances to deliver programmatic solutions and location-based services integrating mobile technology. "Although nascent, we will even be employing data science, AI and predictive analytics capabilities with a view to ensuring our clients’ investments do not end up at click-farms.”
Ram Gudipati, co-founder, Snippet Digital, said, “Unlike the current practice on digital which is one brand and many stories, more like the spray and pray approach, our focus will be one brand, one core story and different manifestations of the same, in a platform specific manner. We will help our clients spot the signals before they become the trend, rather than adding to the noise on the trends."