Campaign India Team
Apr 27, 2016

WYP Brand Solutions bags Wedding Wishlist's digital and social mandate

No formal pitch process involved

WYP Brand Solutions bags Wedding Wishlist's digital and social mandate
Wedding Wishlist has handed its digital and social mandate to WYP Brand Solutions. Based in Chennai, Wedding Wishlist enables prospective couples to create their wedding gifts wishlist and share it online.
 
Kanika Subbiah, managing director, Wedding Wishlist, CherryTin, said, “We are confident of charting this road with WYP. For a concept like this, we were looking for a partner who would dig their teeth deep in it and offer solutions. WYP approach of research and insight based solutions gave us the confidence to hand over the mandate to them”.
  
Hammad A Khan, director, online marketing and servicing, WYP Brand Solution, said, “Wedding Wishlist is an extremely effective solution to wedding gifts woes. We are excited to partner with them to take the idea across India. We are equally glad that with all our work so far in the background, we have contributed in modifying the product according to Indian preferences and are now confident to go mass with an equally exciting video campaign that would further manifest online. Wedding Wishlist should be an organic addition to the universe of wedding management, which is growing at 25-30 per cent YoY rate”
 
Amit Akali, managing director and creative head, WYP Brand Solution, added, “With our strat and creatives, we are striving towards ensuring that the concept is well received and wedding registry starts featuring as a must do for any Indian wedding. From extremely sharp contextual ads that would take on the language of blogs they feature on to an integrated video campaign that would manifest in various forms across online media, the campaign would be brought alive on the most suited media and platforms.”
Source:
Campaign India

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