Wynn Telecom Limited, which recently announced its foray into mobile handset business under brand 'Wynncom' has appointed Dentsu Creative Impact as its creative agency, while Karishma Initiative and Alliance Advertising have been appointed as media agencies. Karishma will largely be responsible for mass media, while special activations and properties related to sports would be done by Alliance.
Commenting on the development, Arvind R Vohra, MD, Wynn Telecom said, "We are pleased to have Dentsu, Karishma Initiative and Alliance as our creative and media planning partners because of their extensive understanding of the corporate and strategic requirements of the business. The agencies experience in the telecom space is a perfect fit with our communication objectives."
"Wynn Telecom will launch a 360-degree integrated campaign across media vehicles capitalizing on the recently signed bollywood celebrity. The objective is to do traditional things differently and to break the clutter," said Naved Chaudhary, head - marketing, Wynn Telecom. The marketing budget for current financial year would be in excess of Rs 30 crore spread across television, print, OOH and web.
N Sathyamurthy, CEO, Karishma Initiative said, "Wynncom does require radical solutions, given their market complexion and high decibel competition. Karishma Initiative is looking forward to being a true partner by offering differentiated customer engagement solutions".
Rajesh Aggarwal, president, Dentsu India said, "It's a matter of great satisfaction that based on our key strategic insights and creative excellence we won the creative duties for Wynncom brand. They are a new player in the mobile handset category and our key focus would be to make Wynncom a preferred brand in mobile handset market."