Lintas Media Group (Delhi) has bagged the media mandate for Voltas ACs. The size of the account is in the range of Rs 35-40 crores.
Commenting on the win, Sudha Natrajan (pictured), president and COO, Lintas Media Group said, "The agency's past record and performance left a positive mark with the client. We look forward to doing some good work on the brand. This is going to be a big year for Voltas and we are confident of being an integral part of the brand's growth story and help the brand scale new heights in gaining superior mindshare."
Pradeep Bakshi, senior vice president and deputy COO, Voltas said, "The brand has been through challenging times. Having launched a new range of 50 exciting room airconditioners, keeping in mind the market’s heterogeneous nature, the brand is keenly looking at capitalizing through a blend of innovative solutions in media to woo every customer segment. We found a good partner who will walk this journey with us, in Lintas Media Group."
On winning the account, Ashok Dhadwal, AVP and the business head on the Voltas account said that the strategy, plan and ideas presented to client were the key factors to swing the business in agency’s favour.
V S Mani, senior vice president and general manager – Lintas Media Group, Delhi said, "The kind of in-depth work on consumer and market segmentation that was presented to the client was highly appreciated."
