Campaign India Team
Feb 11, 2020

Wunderman Thompson South Asia to handle Panasonic air conditioners' creative

Account won post a multi-agency pitch

It covers both offline and digital
It covers both offline and digital
Wunderman Thompson South Asia has won the creative mandate for Panasonic India's air conditioners business.  
 
The account was won following a multi-agency pitch and covers both offline and digital media.  
 
Shirish Agarwal, head of brand and marketing communications, Panasonic India, said, “Guided by our vision of creating ‘A better life, a better world’, we are consistently innovating to enhance the experience of our consumers. Taking another step towards our vision, we are excited to partner with Wunderman Thompson who comes with an in-depth understanding of the brand’s strategic requirements around the air conditioner category and a creative approach to deliver the same. We look forward to a fruitful relationship.”
 
Joy Chauhan, SVP and managing partner, Wunderman Thompson, Delhi, said, “Panasonic is a household name in the consumer durables category which is synonymous with technology and innovative solutions. We are delighted to be their partner of choice. We look forward to creating path-breaking work that connects meaningfully with the audience and creates more growth opportunities for the brand this summer.”
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Images from the IndIAA Awards 2021

The India chapter of the IAA announced the winners of the IndIAA Awards on 27 October in Mumbai. Ogilvy, MullenLowe Lintas Group and Tilt Brand Solutions were the most awarded winners on the night as they won four awards each

5 hours ago

Subhash Kamath re-elected as ASCI's chairman

NS Rajan to continue as vice chairman