Wunderman India, Rediffusion Y&R's direct marketing arm, has appointed Aditya Mehrish (pictured) to head its Delhi office.
Mehrish joins from Reader's Digest where he was associate publisher. Prior to that he was assistant vice president-marketing services at Oberoi Hotels & Resorts.
This is Mehrish's second stint with Wunderman, having started the Bangalore branch's operations in 2005.
Confirming the development, Mehrish said, "It's great to be back to the agency fold after having spent some time on the other side of the table with The Oberoi Hotels and Reader's Digest. These are exciting times for all direct marketing practitioners as the convergence of media vehicles is finally happening that will lead to optimization of communication for the brands."
