Wunderman will now operate in India under two separate entities- Rediffusion-Wunerman and Wunderman International. Wunderman India has been rechristened Rediffusion-Wunderman. The company, which was known as Wunderman India for the last 12 years, is a 100% subsidiary of Rediffusion – Y&R.
Rediffusion-Wunderman is headed by Leroy Alvares. With offices in Mumbai, Delhi, Bangalore and Chennai, a company statement says Rediffusion-Wunderman will focus on both domestic and global companies in India, while Wunderman International will be dedicated to only Wunderman’s global network clients. Wunderman International is headed by Aditya Atri, who is based in Delhi. Wunderman International has over 100 employees, with offices in Delhi & Chennai.
Commenting on the two entities, Daniel Morel, global CEO and chairman of Wunderman said, “Domestic and international clients don’t have the same requirements and keeping their specific needs in mind we are getting organized to match their expectations with the required skills and mindset within the two sister companies.”
Commenting on the development Diwan Arun Nanda, chairman and managing director, Rediffusion – Y&R said, “I am happy to see our relationship and the Wunderman brand we built in India grow in strength and contribute strongly to both the local and global clients.”
Commenting on the name change, Mahesh Chauhan, group CEO, Rediffusion – Y&R said, “The new architecture of the Rediffusion Group is based around the client’s needs - of high-end specialization as well high levels of collaboration. The new name best exemplifies this new reality.”
Unveiling the new identity, Leroy Alvares, president, Rediffusion–Wunderman (pictured), said, “The Rediffusion–Wunderman name change comes at a perfect time in our scheme of things. We’ve been working backstage to beef up our team of experts and set up strong hubs basis our offering of Digital, Data and Direct solutions. We’re now ready to introduce the brand new Rediffusion–Wunderman to the world and take it by storm.”