WPP's Deliver to optimize digital output

WPP Digital is establishing Deliver, a global digital production capability that will distribute work among the holding company's stable of digital agencies. Neal Prescott has been appointed as the new unit's CEO. A company release states that, "Deliver will leverage WPP's existing production capabilities in Asia, Eastern Europe, Latin America and South Africa in a "distributed model" that uses the scale of WPP's digital production to not only provide cost-effective digital production, but also channel assignments to the best qualified resources within WPP."