Maisie McCabe
Aug 13, 2015

WPP wins Emirates global account

Emirates has appointed an interdisciplinary WPP team to handle its global branding and creative account.

WPP wins Emirates global account
Team Air will bring together staff from Grey’s London and New York offices, Rainey Kelly Campbell Roalfe/Y&R, Geometry Global, Hogarth and TNS.
 
Chris Hunton will run Team Air. He was most recently the head of Team Land Rover at WPP. Land Rover moved its global digital and creative business to Spark44 in March.
 
Grey London and Grey New York have started developing brand communications for Emirates, while RKCR/Y&R’s first work will be around the Rugby World Cup, of which the airline is a global partner.
 
Emirates began its branding and creative review last year. Before that, it worked with Nomads from 2013. 
 
Boutros Boutros, the divisional senior vice-president, corporate communications, marketing and brand, at Emirates, said: "Team Air offers a unique collection of creative and branding skills that was custom-made to meet our needs."
 
(This first appeared on CampaignLive.co.uk)
Source:
Campaign India

Related Articles

Just Published

2 days ago

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

2 days ago

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

2 days ago

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

2 days ago

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.