Advertising In-Depth
Gideon Spanier
Aug 08, 2025

WPP slashes bonuses and dividend; incoming CEO Cindy Rose to review strategy

Agency group cuts staff incentives by 60%.

Mark Read: presented at WPP's AGM in May, watched by his successor Cindy Rose (far right)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

5 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

6 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

7 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

8 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

9 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

10 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

Related Articles

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive
Advertising
Jul 10, 2025
Gideon Spanier

WPP has appointed Cindy Rose, a senior Microsoft ...

WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer
Advertising
Sep 12, 2025

WPP boss Cindy Rose awarded $6.1 million in shares ...

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again
Advertising
Oct 31, 2025
Shauna Lewis

Cindy Rose says WPP performance 'unacceptable' as ...

WPP Media global growth strategist Shaun Frazao departs
Advertising
Sep 02, 2025
Beau Jackson

WPP Media global growth strategist Shaun Frazao departs

Just Published

Surya Roshni elevates Parul Phadke as head of marketing and advertising
Advertising
1 day ago
Campaign India Team

Surya Roshni elevates Parul Phadke as head of ...

She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.

Mphasis launches global campaign redefining AI in enterprise transformation
Advertising
1 day ago
Campaign India Team

Mphasis launches global campaign redefining AI in ...

Mphasis’ new campaign, ‘AI Without Intelligence Is Artificial’, highlights contextual, intelligent AI as the foundation of enterprise transformation.

UPL launches global ‘A Farmer Can’ campaign ahead of COP30
Advertising
1 day ago
Campaign India Team

UPL launches global ‘A Farmer Can’ campaign ahead ...

UPL’s new campaign highlights farmers as central figures in global climate action ahead of the COP30 conference in Brazil.

Plush launches ‘Period Insurance’ promoting comfort in menstrual care
Advertising
1 day ago
Campaign India Team

Plush launches ‘Period Insurance’ promoting comfort ...

Plush’s new initiative ‘Period Insurance’ underlines comfort, transparency, and trust in menstrual care through its ongoing campaign.