mark read
Ogilvy hires Steve Soechtig to lead global experience practice
Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025
WPP's 'punchy' growth plan: 10,000 extra jobs, one third drop in travel
There will be £600 million in savings from new ways of working, says network's CEO Mark Read
WPP faces renewed netizen backlash over ageism
Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees
Global industry leaders convene to discuss 'the great reset'
On December 8, Campaign Connect will bring together leaders from around the globe from Unilever, Disney, Mondelez, Burger King, Electronic Arts, Kraft Heinz, Facebook, Coca-Cola, Salesforce, Accenture and many more to determine how marketing will move forward
China and India drag down WPP revenue improvement in Q3
Revenues in China and India were down more than 16% last quarter, though globally WPP halved its rate of decline to 7.6%
Tackling ageism needs to move up adland’s agenda
WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.
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