mark read

Jan 21, 2021

Ogilvy hires Steve Soechtig to lead global experience practice

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

Dec 21, 2020

WPP's 'punchy' growth plan: 10,000 extra jobs, one third drop in travel

There will be £600 million in savings from new ways of working, says network's CEO Mark Read

Dec 17, 2020

WPP faces renewed netizen backlash over ageism

Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees

Nov 25, 2020

Global industry leaders convene to discuss 'the great reset'

On December 8, Campaign Connect will bring together leaders from around the globe from Unilever, Disney, Mondelez, Burger King, Electronic Arts, Kraft Heinz, Facebook, Coca-Cola, Salesforce, Accenture and many more to determine how marketing will move forward

Oct 30, 2020

China and India drag down WPP revenue improvement in Q3

Revenues in China and India were down more than 16% last quarter, though globally WPP halved its rate of decline to 7.6%

Sep 03, 2020

Tackling ageism needs to move up adland’s agenda

WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.