In an interview with Prasad Sangameshwaran of Campaign India, Mark Read, CEO, WPP outlines the future of the company and the business of advertising
WPP chief executive outlines plan to be 'creative transformation company'.
Turning around the fortunes of WPP's traditional creative networks, Ogilvy, JWT, Y&R and Grey, is a 'business priority'.
Sir Martin Sorrell has congratulated his successor, Mark Read, but reopened hostilities with his old company by claiming the five-month search for a new chief executive has been "a complete waste of time".
WPP's new chief executive Mark Read has promised "radical evolution" and chairman Roberto Quarta has insisted there were "plenty" of candidates who wanted the chief executive's job.
The world's largest ad agency group has ended its search for Martin Sorrell's successor.
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