Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025
There will be £600 million in savings from new ways of working, says network's CEO Mark Read
Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees
On December 8, Campaign Connect will bring together leaders from around the globe from Unilever, Disney, Mondelez, Burger King, Electronic Arts, Kraft Heinz, Facebook, Coca-Cola, Salesforce, Accenture and many more to determine how marketing will move forward
Revenues in China and India were down more than 16% last quarter, though globally WPP halved its rate of decline to 7.6%
WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.
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