WPP has united creative agency The Glitch with VMLY&R and has created an expanded offering uniting tech and creative expertise.
The Glitch become a part of the global VMLY&R network, which employs over 7,000 people across 75+ offices across the world. These include three offices in India - Mumbai, Delhi and Chennai.
The agencies will continue to operate as different brands and organisational structures while working together.
Senior leaders of The Glitch including CEO Pooja Jauhari, co-founder and chief creative officer, Rohit Raj, and co-founder and content chief, Varun Duggirala will now report to Tripti Lochan, co-CEO, VMLY&R Asia. The Glitch leadership team along with VMLY&R India CEO Anil Nair, will form an India leadership council to manage strategic decisions for both companies. The council will be headed by Nair.
The Glitch was founded in Mumbai in 2010. In 2018 it was acquired by WPP through GroupM.
CVL Srinivas, country manager, India, WPP, said, “WPP's aim is to provide clients with a simplified and integrated offer to help them grow their businesses holistically. The Glitch over the past ten years has grown to become a digital and content powerhouse, and when combined with VMLY&R’s capabilities in digital transformation and customer experience, can help clients make an impact in their transformation journeys."
Jauhari said, “We have flourished alongside WPP in the past 3 years. The founders and I are delighted that we’ve now found a great permanent home for our brand, our company and most importantly, our people. The Glitch is a gender blind, inclusive and progressive high-performance workspace and with this marriage, we’ve found kindred spirits in VMLY&R when it comes to driving the same vision. We’re eager to explore our complementary capability sets for the benefit of our clients’ businesses. With this union, we believe we are in the best position to help our clients be more agile, sharper and ready for whatever the future may bring.”
Nair said, “This union spells great news for clients looking at building digital-first brands. In addition to cutting edge solutions such as customer experience (CX), commerce , technology, innovation, AI/ML, data, media innovations and good old culture impacting creativity, we will now be able to add new weaponry to our arsenal, including powerful capabilities in brand experience, new-age content, youth marketing, connections thinking, brand publishing, and live creativity amongst others. This makes us the most relevant agency group in the market with best possible capabilities to help our clients future-proof their businesses and succeed in the new paradigm.”
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