GroupM, the global media investment group, today announced it will acquire leading digitally-led creative agency The Glitch in India.
This acquisition will demonstrate the company’s growth plans in a technology-driven communication
market. The Glitch will continue to operate as an independently positioned brand, while taking
advantage of GroupM’s infrastructure and agency ecosystem.
CVL Srinivas, country manager for WPP India and CEO of GroupM South Asia said, “The communications ecosystem in India has evolved dramatically in the last few years. With The Glitch, we found a partner that brings exciting creative and content skills that can create effective solutions for our clients. The Glitch has done some outstanding work for clients and we eagerly look forward to their coming on board.”
Rohit Raj, co-founder and creative chief, The Glitch said, “With GroupM, we have found the perfect partner who compliments our skills and shares a similar vision on the future of advertising.”
Varun Duggirala, co-founder and content chief, The Glitch added, “With our right brain core of
creative strategy and content and GroupM’s vast Left brain core of media, data and analytics paired
with their increasing content focus we are completing the right mix to deliver value to our clients.”
The Glitch has delivered award winning campaigns for a wide spectrum of clients including Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and many other international brands in the realm of entertainment, beauty, and FMCG amongst others. With over 200+ digital strategists, technologists, content creators and planners, The Glitch is among the leading digitally-led creative agencies in India with offices in Mumbai and Delhi.
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