Campaign India Team
Aug 01, 2022

Olx Autos gets The Glitch as AOR

Account won following a multi-agency pitch

Olx Autos gets The Glitch as AOR
Olx Autos, the pre-owned automobile company, has announced the appointment of VMLY&R’s digital-first creative agency, The Glitch as its agency of record. 
 
With this mandate, the agency will be responsible for creating awareness and recognition for the brand across India through digital strategies.
  
The account was won following a multi-agency pitch and will be handled by The Glitch's Delhi office. 
 
Siddharth Agrawal, country head, marketing, Olx Autos, said, "We are very excited to have The Glitch on board as our partner. We are committed to building a strong brand presence in the digital and social media space and are confident that working with The Glitch will help us drive a better engagement with our target audience.” 
 
Paras Johar, managing director, North, VMLY&R, said, “The Olx group has a legacy of changing the way Indians buy and sell pretty much anything. We are humbled and excited to be partnering with Olx Autos in their journey to do the same for the pre-owned cars segment across the country. Through innovative processes and solutions, they have been able to provide true value for their users since launching in 2009, and we look forward to helping further this through a unique social media strategy to unlock deeper engagement, understanding and conversations with their audience.”
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

2 days ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.