Olx Autos, the pre-owned automobile company, has announced the appointment of VMLY&R’s digital-first creative agency, The Glitch as its agency of record.
With this mandate, the agency will be responsible for creating awareness and recognition for the brand across India through digital strategies.
The account was won following a multi-agency pitch and will be handled by The Glitch's Delhi office.
Siddharth Agrawal, country head, marketing, Olx Autos, said, "We are very excited to have The Glitch on board as our partner. We are committed to building a strong brand presence in the digital and social media space and are confident that working with The Glitch will help us drive a better engagement with our target audience.”
Paras Johar, managing director, North, VMLY&R, said, “The Olx group has a legacy of changing the way Indians buy and sell pretty much anything. We are humbled and excited to be partnering with Olx Autos in their journey to do the same for the pre-owned cars segment across the country. Through innovative processes and solutions, they have been able to provide true value for their users since launching in 2009, and we look forward to helping further this through a unique social media strategy to unlock deeper engagement, understanding and conversations with their audience.”