Campaign India Team
Sep 14, 2021

WPP elevates Babita Baruah as regional client lead for Ford's international markets group

She was managing partner at GTB

WPP elevates Babita Baruah as regional client lead for Ford's international markets group
WPP has elevated Babita Baruah as regional lead for the international markets group (IMG) region on the Ford business. The news has been confirmed by a WPP spokesperson.
 
Baruah was managing partner, GTB India, the agency created by WPP to service the Ford business. Since 1 November 2018, a part of the creative mandate was also being handled by BBDO India.
 
Last week, the American automobile manufacturer announced that manufacturing of vehicles for local sale will cease immediately in India while export manufacturing will wind down at the Sanand plant by Q4 2021, and the Chennai engine and vehicle plants by Q2 2022.
 
Post that there has been speculation on the future of the agency GTB in India, but Campaign India has learnt that WPP doesn't plan on headcount reductions at this moment. 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Ameen Sayani was the man who composed a masterpiece ...

The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners, transcending barriers with the universal language of music

10 hours ago

Buffalo Soldiers launches Eating Potatoes

The film division aims to craft content for TVCs, OTT platform production companies and documentaries

10 hours ago

57% Indian consumers would choose an AI-enabled ...

However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations