WPP appoints John O'Keeffe as worldwide creative director

WPP has announced the appointment of John O'Keeffe, former executive creative director of Bartle Bogle Hegarty to worldwide creative director of WPP. O'Keeffe will be based out of London and will report directly to WPP CEO, Sir Martin Sorrell.  O'Keeffe will be working with WPP companies globally - across agencies, disciplines and clients - to help raise creative standards.