Wow Skin Science has appointed Harsh Parekh as general manager - marketing.
He will be responsible for building and defining the brand’s social media, content strategy, influencer marketing, along with overlooking celebrity endorsements, brand partnerships and associations.
Parekh will also develop and execute long term strategic plans and objectives through the identification of issues and opportunities that could influence business growth and profitability for Wow Skin Science.
He moves from KKompany Media Solutions, where he was head of creative and content operations.
Manish Chowdhary, co-founder, Wow Skin Science, said, “We are delighted to welcome Harsh to the Wow Skin Science family. With his business acumen and ingenuity, we look forward to his expertise and vision that will accentuate the status quo of Wow Skin Science through innovative strategies, various partnerships, collaborations and associations.”
Parekh said, “With consumers riding the 5G wave, access to various marketing campaigns has become easier. Relevance, innovation and technology have become the drivers of marketing and the success rate of a campaign is often judged by how effectively it was marketed holistically. At Wow Skin Science, I aim to build and amplify the brand and its equity in the market along with executing impactful campaigns.”
With over 14 years of experience, he has also worked with companies like the Times Group and Arré, to name a few.
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