Worldwide Media is set to launch Home Trends, a magazine targeting professionals in the architecture and interior design space. The magazine is being launched in India as a licensing arrangement between Worldwide Media and the New Zealand headquartered Trends Publishing. The magazine will be priced at Rs 250. Priti Singh has been appointed as the editor for the new magazine.
Confirming the news, Tarun Rai, CEO, Worldwide Media told Campaign India, "The real estate market has recovered. Projects that had slowed down are picking up pace. The entire industry related to construction is buzzing once again. It was, therefore, a great time to launch a magazine focused on this segment. We are targeting, primarily, the professionals engaged in the home and commercial building space. This is a very large fraternity and is looking for the latest trends from across the world. The secondary audience is homeowners who are looking to refurbish their existing house or to do up their new one."
The magazine is slated to hit stands in May this year.