Wondrlab has announced the launch of an office in NCR, which will cater to India’s North and Eastern regions. To lead this office, Wondrlab has appointed Ankit Grover as lead integration director and Biswajit Das as lead strategist, both for the experience platform. The duo will report to Vandana Verma, co-founder and managing partner – experience platform at Wondrlab.
Verma said, “Starting off our Delhi NCR office means we now have excellence in the North and East. This move has come a little after Wondrlab’s launch and the momentum is unprecedented. Ankit and Biswajit are a great choice as leaders; both are new-age thinkers, excellent integration managers and tech enthusiasts with diverse cross-category brand experience. Our clients can expect hands-on leadership involvement in their business problems, great turnaround time and collaboration on the implementation of industry-first solutions at an enormous scale.”
Both, Grover and Das, have joined from Arc Worldwide, Publicis Groupe’s experiential marketing arm.
Grover said, “Experiential marketing is a completely new game in the current times. The industry needs innovative thinking for new-age, immersive experiences that garner brand love. Wondrlab’s capabilities and deep understanding of platforms are just what clients need to move forward in today’s challenging world. With our incredible talent, tech and innovations, we are completely equipped to reinvent retail, events and consumer engagement across the experience platform.”
Added Das, “The experiential marketing landscape has become more challenging and exciting than ever. The rapidly evolving consumption patterns have made us reinvent our strategies to suit customer journeys in current times. Working with Wondrlab really excites me. Its platform-led knowledge helps create experiences tailored to the shifting consumer behaviours.”