Wildcraft assigns creative mandate to Happy mcgarrybowen

Happy mcgarrybowen has bagged the creative duties for outdoor and adventure product company, Wildcraft. The agency won the account post a multi-agency pitch.

 

The agency will manage the mainline mandate for the brand. It has already worked on and released the The Autumn Winter 17 campaign for Wildcraft.

 

Siddharth Sood and Gaurav Dublish, co-founders, Wildcraft, said, “In a short span of a decade, people know Wildcraft as the pioneer and leader in outdoor gear and adventure equipment. What we need now is to establish the brand Wildcraft. With Happy mcgarrybowen's young and passionate team, we are certain that their strategy-driven creative approach will help propel the brand and aid it to moving into its next orbit.” 

 

Kartik Iyer, CEO, Happy mcgarrybowen, said, “Wildcraft has a certain raw power to it as an indigenous adventure brand. It is something we have been excited by since the first time we met the founders. The market is huge and the canvas is wild. I am certain it is going to be an absolute pleasure creating for Wildcraft.”