Campaign India Team
Oct 24, 2017

Wildcraft assigns creative mandate to Happy mcgarrybowen

Agency won the account post a multi-agency pitch

Wildcraft assigns creative mandate to Happy mcgarrybowen
Happy mcgarrybowen has bagged the creative duties for outdoor and adventure product company, Wildcraft. The agency won the account post a multi-agency pitch.
The agency will manage the mainline mandate for the brand. It has already worked on and released the The Autumn Winter 17 campaign for Wildcraft.
Siddharth Sood and Gaurav Dublish, co-founders, Wildcraft, said, “In a short span of a decade, people know Wildcraft as the pioneer and leader in outdoor gear and adventure equipment. What we need now is to establish the brand Wildcraft. With Happy mcgarrybowen's young and passionate team, we are certain that their strategy-driven creative approach will help propel the brand and aid it to moving into its next orbit.” 
Kartik Iyer, CEO, Happy mcgarrybowen, said, “Wildcraft has a certain raw power to it as an indigenous adventure brand. It is something we have been excited by since the first time we met the founders. The market is huge and the canvas is wild. I am certain it is going to be an absolute pleasure creating for Wildcraft.”
Campaign India

Related Articles

Just Published

4 hours ago

If you want to be a creative agency, sell creativity...

To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.

6 hours ago

Google parent Alphabet beats Q2 earnings predictions

The tech giant has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”

7 hours ago

Pringles splits with Grey as it ends 27-year ...

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.

7 hours ago

Nike unveils Olympics campaign: 'Winning Isn’t for ...

The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.