Campaign India Team
Feb 10, 2023

Wiggles elevates Prashant Kohli as CMO

Was vice president, brand strategy

Wiggles elevates Prashant Kohli as CMO
Homegrown pet care brand Wiggles has announced the elevation of Prashant Kohli as chief marketing officer. 
 
Prior to this, he was vice president, brand strategy at the company. 
 
In his new role, Kohli  will lead the company’s overall marketing initiatives and drive consumer engagement. 
 
He will continue to report to Anushka Iyer, founder and CEO, Wiggles. 
 
Kohli said, “As a challenger brand in the pet care industry, Wiggles has achieved significant milestones and has successfully created a space for itself in a market that was dominated by legacy players. Over the last one year, we have expanded our product portfolio, entered strategic categories, and have set the foundations for solving some of the most wicked problems in pet-care. I look forward to driving meaningful innovations, and industry defining strategies to cement the brand position, and more importantly to create an ecosystem that genuinely impacts the lives of pets & community animals, positively.”
 
With over 13 years of experience, he has also worked with Glitch.  
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.