Campaign India Team
Feb 10, 2023

Wiggles elevates Prashant Kohli as CMO

Was vice president, brand strategy

Wiggles elevates Prashant Kohli as CMO
Homegrown pet care brand Wiggles has announced the elevation of Prashant Kohli as chief marketing officer. 
 
Prior to this, he was vice president, brand strategy at the company. 
 
In his new role, Kohli  will lead the company’s overall marketing initiatives and drive consumer engagement. 
 
He will continue to report to Anushka Iyer, founder and CEO, Wiggles. 
 
Kohli said, “As a challenger brand in the pet care industry, Wiggles has achieved significant milestones and has successfully created a space for itself in a market that was dominated by legacy players. Over the last one year, we have expanded our product portfolio, entered strategic categories, and have set the foundations for solving some of the most wicked problems in pet-care. I look forward to driving meaningful innovations, and industry defining strategies to cement the brand position, and more importantly to create an ecosystem that genuinely impacts the lives of pets & community animals, positively.”
 
With over 13 years of experience, he has also worked with Glitch.  
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Campaign roundup: Week of 12 May

The latest ad films and campaigns from brands like Kingston Technology, Blum India, Hindustan Coca-Cola Beverages (HCCB), Hershey India, Lux Cozi, and more, in our weekly roundup.

15 hours ago

Brand campaigns celebrate values associated with ...

From menopause awareness to role reversals to mealtime shifts—brand campaigns highlight meaningful stories on Mother's Day 2025.

16 hours ago

Moves and wins roundup: Week of 12 May

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, Primex Media Services, and many more.

18 hours ago

Striking a balance between design discipline and ...

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.