Wieden+Kennedy has announced Dean Wei as executive creative director for its Delhi office.
Wei moves from Apple where he was creative director for Europe, Middle East and Africa (based in London). This is his second stint with W+K. He was creative director at its Shanghai office in 2007.
He said, “I’m excited to be rejoining the W+K family—a family that has continued to remain independent and stuck to those same principles it was founded on. Having spent 20+ years in great agencies and also in-house at one of the world’s most creative companies, I’m more convinced than ever that brands are best served when they can rely on an agency to be honest, objective, and act as a true partner,” said Dean. “The creative energy and talent in India is amazing, and the potential for Indian brands to change not just India but the world is truly incredible. W+K holds a special place in my heart, and I’m looking forward to being back.”
He has also worked with BBH, Butler, Shine, Stern & Partners and HHCL.
The agency had recently got George Abraham from R/GA Singapore, Jossy Raphael from Ogilvy Delhi and Samarjit Bhattacharya from Star as creative directors.
Gautham Narayanan, MD, W+K Delhi, said, “W+K Delhi is at its best when applying great design thinking to help brands connect with customers. Our enduring partnerships and going deep with our work on Indigo, Make in India, and Royal Enfield are all testaments to this. Dean’s experience at Apple should allow us to take this to a new level by adding customer experience, product design, and a world-class creative output that will have a material impact on the work, our people, and our clients’ businesses.”
Susan Hoffman, chair, W+K, added, “W+K will never stop striving to make work that matters, that puts relatable human truths front and center, yet that’s reflective of the values and culture of each region. We have a strong, growing creative department in Delhi focused on this goal, and we are excited to see how they will flourish and expand under Dean’s leadership.”