Campaign India Team
Sep 27, 2022

Wieden+Kennedy appoints Shreekant Srinivasan as business head

Moves from McCann Worldgroup India

Wieden+Kennedy appoints Shreekant Srinivasan as business head
Wieden+Kennedy India has announced the appointment of Shreekant Srinivasan, as head of business for its New Delhi office. 
 
As business head, he will lead the new business and account management functions for the office. 
 
He moves from McCann Worldgroup India, where he was senior vice president. 
 
Ayesha Ghosh, president, Wieden+Kennedy India, said, "We've been looking for people of substance who don't take themselves too seriously and Shreekant fits that mould just right. He's been at the helm of important moments in the life stage of significant brands, as well as of agencies. With the talented team that the Delhi office already has, we're keen to sink our teeth into more and more challenges facing brands."
 
Santosh Padhi, chief creative officer, Wieden+Kennedy India, said, “Shreekant has a unique point of view on life, creativity and how to run this wonderful creative business called advertising, his energy is truly infectious and we are pretty sure all of these will bring in a very new dimension to our leadership unit.” 
 
Srinivasan said, "In the 21 years of my advertising life, I have worked with some really interesting bunch of individuals. From oddballs to seasoned surgeons to mavericks to absolute bat shit crazy, I have seen the best of work come out of each one of my creative partnerships. And this belief that creation is inclusive and personality-agnostic is the biggest driving force at W+K. If you have the hunger for good work and love for advertising, you will blend right in. With Paddy and Ayesha, I intend to build this inclusive creative culture on the shoulders of some ground-breaking work." 
 
 
 
Source:
Campaign India

Related Articles

Just Published

3 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

3 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

3 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

3 days ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.