WICCI launches PR and digital marketing council

 

Women’s Indian Chamber of Commerce and Industry (WICCI) has announced the launch of a public relations and digital marketing council.

 

The council will be led by Kavita Lakhani, executive director, Lintas Live, and has been set-up with an objective to enable, equip and empower women within the communications Industry.  

Anjali Mehra, VP - marketing, The Leela Palaces, Hotels and Resorts, will support as vice president of the council. 

 

It will focus on initiatives that will encourage women stay on track in their careers all the way up to the most responsible leadership positions. This is based on the fact that the communications and other creative professions industry has a workforce of 34% women (compared to a national average of 14% for other industries). However, the challenge before this industry is the high dropout rate. The ratio drops to just 11% at senior management positions, and just 3% in boardrooms. 

 

Lakhani said, “Women think more about the purpose, meaning and impact of their work…it’s not just a job for them. Our strategy will involve ‘celebrating the difference’ that women bring to the table and explore new approaches for cultivating, engaging and retaining this critically important talent.  The WICCI Council will focus on four key areas in 2020/2021 – national and local events to create a platform for the existing talent to network and share their experiences; Mentoring the promising talent pool to create leaders of tomorrow; Upskilling to equip existing talent or talent on maternity/senior care breaks with new-age skills; client roundtables to educate and bring to focus the issue of gender management and an exploration of best practice in the private sector.  I am excited to be working in the council alongside such a diverse set of highly respected, senior women leaders who come with rich experience in communications.”

 

Here's the full list of members: