Whyness Worldwide bags one more Godrej biz

The mandate to handle locking solutions and systems comes soon after the agency won the creative mandate of an ‘upcoming furniture brand’

Jun 27, 2017 04:05:00 AM | Article | Campaign India Team

Whyness Worldwide has bagged the creative mandate for Godrej Locking Solutions and Systems. This appointment follows the agency winning the creative solutions for an upcoming premium furniture brand under the group.  
The agency will handle creative for traditional and digital communication, as well as design and data.
Shyam Motwani, EVP and business head, Godrej Locking Solutions and Systems, said, “This is a strategic partnership to burnish the brand and re-connect and engage with all key stakeholders. We look forward to a very exciting future for our iconic brand in the coming years.”
Ravi Deshpande, founder and CCO, Whyness Worldwide, said, “You can find a Godrej lock on almost every Indian home door, and it has been so since my childhood days. It is with great pride therefore that we at Whyness accept stewardship duties for this most famous of brands. Charting the future course of this iconic brand across platforms and media is a challenge gladly accepted.”