White Rivers Media to handle digital duties for Reliance Jewels

Account won post a multi-agency pitch

Dec 13, 2021 08:20:00 AM | Article | Campaign India Team

Reliance Jewels has assigned its digital mandate to White Rivers Media.
 
The account was won post a multi-agency pitch. The agency's Mumbai office will handle the account. 
 
With this association, the agency aims to curate insight-led digital communication that resonates with the the brand's target audience.
 
Anup Kondakundi, head of marketing, Reliance Jewels, said, "We have high hopes for this partnership. White Rivers Media has established itself as an unmatched digital leader with its diverse portfolio and adroit creativity. With this association, we aim to create effective communication pieces that act as a catalyst to generate our customers' faith and trust in our brand as their ‘neighbourhood jeweller’ that delivers world-class designs." 
 
Shrenik Gandhi, co-founder and chief executive officer, White Rivers Media, said, "Reliance Jewels shares a deep bond of confidence with their customers, which has accelerated their growth and established their position as a ‘family brand’. Through our association, we aim to achieve several moments of connection between the brand and the audience as an indicator of our success and the efficacy of this partnership."