Campaign India Team
May 12, 2023

WhatsApp releases statement on international scam calls

Claims that international fraud calls to reduce by 50%

WhatsApp releases statement on international scam calls
WhatsApp has released a statement regarding scam calls users are facing on the app.
 
WhatsApp users in the country have seen a surge in incoming international spam video and audio calls, following which the IT Ministry was to send a notice to WhatsApp.
 
A WhatsApp spokesperson stated that it is using AI and ML to reduce these incidents of spam by around 50%.
 
The statement added that the Meta aims to protect the security and privacy of users.
 
Here's the full statement:
 
Protecting the privacy and security of users is fundamental to Meta and to WhatsApp. Our users are at the heart of everything we do and we are fully aligned with the Government's goal of keeping users safe. WhatsApp is a leader among end-to-end encrypted services in protecting user safety.
 
We continue to provide several safety tools within WhatsApp like Block & Report, consistently build user safety education and awareness, as well as, proactively weed out bad-actors from our platform. However, bad actors find different ways to scam users. International scam calls is a new way that bad actors have recently adopted. By giving a missed call, they lead curious users to call or message back only to get scammed.
 
Therefore, we have quickly ramped up our AI & ML systems to bring down such incidents significantly. Our new enforcement will reduce the current calling rate by at least 50% and we expect to be able to control the current incidence effectively. We will continue to work relentlessly towards ensuring a safe experience for our users.
Source:
Campaign India

Related Articles

Just Published

6 hours ago

When creator content goes mainstream

There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.

6 hours ago

Best Places to Work Asia-Pacific 2024: Entries open

Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.

8 hours ago

The changing face of political ad campaigns in India

From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.

9 hours ago

Beyond the box: The future of television in the OTT era

Renowned movie producer and television maverick Rabindra Narayan shares his insights on why over-the-top (OTT) platforms are poised to change the TV game now, and forever more.