Campaign India Team
Jun 24, 2010

What’s On India gets a new look

Television guidance channel What’s On India has revamped its look and also plans to introduce new shows for its viewers. The channel will now come with a split screen where viewers can watch capsules like behind-the-scenes happenings on their favourite shows, and also get programme recommendations for what’s playing on various channels at that moment.

 What’s On India gets a new look

Television guidance channel What’s On India has revamped its look and also plans to introduce new shows for its viewers. The channel will now come with a split screen where viewers can watch capsules like behind-the-scenes happenings on their favourite shows, and also get programme recommendations for what’s playing on various channels at that moment. In the new programming, “First On What’s On” will be a 5-10 minute capsule that works on a similar concept to shows that air in the US and offers sneak previews to viewers of shows that will air later in the week on other channels. Atul Phadnis, chief executive officer of the channel, said, “We’ve already done this kind of tie-up with Zara Nachke Dikha, a STAR Plus show, and we will have similar showcase windows for programmes on Zoom, Star One and VH1.”

The second show will be for young, urban parents and will offer advice on television viewing for their kids. “There are issues that parents are concerned about such as behavioural changes in their children because of television. Even some statistics from TAM are disturbing such the fact that 70% of kids still watch TV after 10pm and 40% of the viewership of “Emotional Atyachar” was 4-14 year olds,” said Phadnis. “The idea of the show is to get specialists to address these concerns and suggest good stuff on TV.”
 

Source:
Campaign India

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