Schwarzkopf, housed by Henkel Consumer Brands has appointed creative solutions company The Minimalist, to head the digital creative mandate for Schwarzkopf At Home, its new age, at home brand.
The agency will be responsible for building and executing the brand’s social media strategy, its platforms and creating moment marketing solutions.
The account was won post a multi-agency pitch.
Shama Dalal, head of marketing, Henkel Consumer Brands India, said, “Our mandate for the recently launched Schwarzkopf Consumer Business Line required a robust strategy that resonated with digitally forward audiences. We’re delighted to partner with The Minimalist and look forward to leveraging their creative delivery & digital prowess to bring alive our brand vision.”
Sahil Vaidya, co-founder, The Minimalist, added, “Schwarzkopf has established itself as a leading brand in the premium hair care and colour category. With their latest offering in India of expert inspired at-home hair colour formulations, they continue to bring beauty shoppers never-seen before technologies for superlative results and experience. We are thrilled to be associated with the brand as their creative partners and look forward to building inventive campaigns and engagement ideas. Together, we aim to create a powerful digital community that will add to the legacy of the brand.”