Wellness Forever awards creative mandate to Underdog

Underdog has won the creative duties of the lifestyle retail pharmacy chain, Wellness Forever.

 

Wellness Forever is among India’s fastest growing chain of medical stores with over 160 stores spread across the length and breadth of the country. 

 

Ajit Jadhav, head, marketing, Wellness Forever said, “With this fast but organic growth, there is a latent need for communication that takes into account the diverse needs of the company spanning specialties from healthcare and wellness to lifestyle and fitness and in Underdog we see partners who are as ambitious as our business goals.”

 

Vikram Gaikwad, co-founder, Underdog said, “Wellness Forever’s energy in changing the landscape of day and night chemists is there for all to see. What is not as apparent is the hunger they have displayed in creating an iconic destination brand for the modern consumer. Our team is excited with the possibilities Wellness presents and hope that Underdog will play a key role going forward.”