Campaign India Team
Jan 04, 2018

Weekend Wrap: 5 January 2018

In the news: 21N78E, Emami, Hyatt Regency, Smartron

Weekend Wrap: 5 January 2018
21N78E bags Dr Oetker Fun Food's social media mandate
 
Dr. Oetker Fun Foods has assigned its social media mandate to 21N78E Creative Labs. The agency’s Mumbai office will handle the business it won following a multi-agency pitch. 
 
Emami ropes in Salman Khan
 
Salman Khan has been appointed as the brand ambassador for Emami's edible oil brands. Khan joins Amitabh Bachchan in endorsing the Group’s edible oil brands which consist of  ‘Emami Healthy & Tasty’, ‘Himani Best Choice’, ‘Rasoi’ and ‘Bake Magic’. Khan will endorse the brand Himani Best Choice.  
 
Mohit Kanwal joins Hyatt Regency Delhi
 
Hyatt Regency Delhi has announced the appointment of Mohit Kanwal as director of sales and marketing. The appointment was effective 25 December 2017. He moves from Hyatt Regency Mumbai. He has also worked with The Taj Mahal Hotel and Trident. 
 
Smartron gets Anirban Lahiri
 
Smartron has roped in Indian golfer Anirban Lahiri as a brand endorser. Lahiri has signed a five-year deal with the company that will make Smartron his main sponsor for all his tournaments. The brand had earlier brought on board Sachin Tendulkar as brand ambassador and strategic shareholder. 
 
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

13 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

13 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

14 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.