Campaign India Team
Oct 30, 2020

Weekend Wrap: 30 October

In the news: Crosshairs Communication, Ethinos Digital Marketing, Glad U Came, Gozoop, Language Curry, Media Mantra, Syska Group

Weekend Wrap: 30 October
Clensta appoints Crosshairs Communication
Crosshair Communication has bagged the public relations mandate of Clensta. Clensta recently launched – Clensta Covid 19 24x7 Protection shield lotion, a product to protect against Covid19 . The agency will oversee the brand’s public relations which encompasses brand building, recall, media management and if the need arise crisis communication.
 
Ethinos Digital Marketing bags Wellness Forever
Ethinos Digital Marketing has won the digital media mandate for Wellness Forever. The account was won following a multi-agency pitch. Ethinos Digital Marketing's Mumbai office will handle the account.
 
Owndays appoints Glad U Came
Glad U Came has been awarded the PR mandate for Owndays, a Japanese eyewear brand. The Mumbai-based agency's scope of work includes strategic planning along with media and influencer engagement. 
 
Gozoop wins creative digital mandate for British Council Examinations and English Services India 
Gozoop has won the creative digital mandate for British Council Examinations and English Services India. The account was won following a multi-agency pitch. This association aims to integrate the digital presence and build content across all platforms.
 
Sukhbir for Language Curry
Language Curry, a regional language learning app has announced Punjabi musician and singer Sukhbir Singh as its brand ambassador. Sukhbir will be promoting it across social media platforms. 
 
Media Mantra to handle Fantasy Akhada’s PR
Media Mantra has won the public relations mandate of Fantasy Akhada. Media Mantra's mandate includes media relations, image building as a consultant and all strategic PR duties. Fantasy Akhada recently signed up with Harsha Bhogle as an investor and brand ambassador.
 
Syska gets Rajkumar Rao
Syska Group has announced actor Rajkumar Rao as the new face of the brand. Rao will promote the Syska products across LED and fan segments. The brand believes that Rao has a strong connect with urban audiences, as well as with those from tier 2 and 3 markets. The appointment comes after the unfortunate demise of Syska’s first ever brand ambassador Irrfan Khan earlier this year.
 
Source:
Campaign India

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