Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

Apr 03, 2020 04:49:00 AM | Article | Campaign India Team

ASCI upholds complaints against 225
During the month of December 2019, ASCI investigated complaints against 310 advertisements of which 77 were withdrawn by the advertisers. Of the remaining complaints against 233 advertisements, 225 were upheld. 124 belonged to the education sector, 66 belonged to healthcare, seven to food and beverages, six to personal care and 22 were from the ‘others’ category.
Media Mantra bags Loom Solar’s PR mandate 
Media Mantra has won the public relations mandate of Loom Solar. The agency will handle media, PR and reputation management of the Faridabad based startup.  
Sheela Foam appoints Ogilvy
Sheela Foam has appointed Ogilvy to handle creative and digital duties of all its brands including its flagship brand Sleepwell. The account was won post a multi-agency pitch. 
The BlueBeans wins GET Global Group's digital mandate
The BlueBeans has won the digital mandate for GET Global Group, an outsourced solutions provider for the oil and gas industry. The account was won by the agency's Gurugram team post a multi-agency pitch. The scope entails brand strategy, social media marketing and SEO duties.  
VidMate appoints Ventes Avenues
VidMate, a free video downloader app has appointed Ventes Avenues as its exclusive sales partner in India. Ventes will handle VidMate's in-app advertising inventory in the country.