Weekend Wrap: 29 May

In the news: #Arm Worldwide, ASCI, Dollar Industries, Ewar, Gozoop, IIFL, Sarovar Hotels, Twelfth Man

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MTV appoints #Arm Worldwide

#ARM Worldwide has recently been awarded the social media mandate for MTV. The account was won following a multi-agency pitch. The agency will be handling social media marketing strategy for MTV India along with their shows like Roadies, Splitsvilla, Hustle, Ace of Space etc.

ASCI upheld complaints against 171 ads in Feb

During the month of February 2020, ASCI investigated complaints against 279 advertisements, of which 101 advertisements were withdrawn by the advertisers on receipt of communication. Among the remaining 178 advertisements complaints against 171 were upheld. 77 belonged to the education sector, 59 belonged to the healthcare, six to real estate, five to visa/immigration services, five to personal care, four to the food and beverages sector, and 15 were from the ‘others’ category.

Dollar Industries revamp

Dollar Industries has unveiled its new corporate brand identity with a vision of ‘wear the change’.

The company is looking to create a youth friendly image along with an improved brand architecture and user friendly interface.

EWar gets Satya Mahapatra as advisor

Mobile gaming and e-sports start-up EWar Games has appointed Satya Mahapatra as an advisor. Mahapatra was formerly chief marketing officer at Junglee Games.

Gozoop to handle SterloMax, Oppo

Gozoop has won the integrated marketing mandate for SterloMax following a multi-agency pitch.

SterloMax is a WHO recommended hand-rub disinfectant and sanitiser.

The agency also bagged the digital customer service mandate for Oppo, following a multi-agency pitch.

Rohit Sharma for IIFL Finance

IIFL Finance, a non-banking finance company, has signed cricketer Rohit Sharma as its first-ever Brand Ambassador. IIFL Finance looks to stand out by talking straight and being honest with its customers and believes this ties in perfectly with Rohit Sharma who is known for his straight and effective approach to batting, successful captaincy, and a clean image.

Sanjay Rai joins Sarovar Hotels

Sarovar Hotels and Resorts has announced the appointment of Sanjay Rai as senior vice president - sales and marketing. He moves from The Oberoi Group where he was EVP - global sales.

Twelfth Man gets Sunil Chhetri

Sunil has been announced as the official brand ambassador of Twelfth Man, a fantasy football platform. A product of NxGn Sports Interactive, Twelfth Man is a ‘football only’ fantasy gaming platform that allows users to compete in a large variety of contests against other users for free or by paying entry fees to join a prize pool.

Source:

Campaign India