Weekend Wrap: 20 March 2020

DigitalKites launches Audienceprime and Audienceplay

 

DigitalKites has announced its foray into the digital advertising ecosystem with the  release of Audienceprime and Audienceplay for brands and publishers respectively.

 

Audienceplay is an audience management suite for apps and website owners that allows publishers to unify data from their offline and online user touch points, segment, enrich and privately share their audiences with brands. Audienceprime is a targeting platform that enables brands and agencies to onboard their CRM or first party data and leverage it along with niche audience segments from renowned publishers to deploy campaigns across multiple channels.

 

Palladio Mosaics appoints Gemius Design Studio

 

Gemius Design Studio has won the creative and digital mandate for Palladio Mosaics - a manufacturer of glass mosaics. The account was won following a multi-agency pitch.

 

Guess gets JLo as global brand ambassador

 

Guess has announced the return of Jennifer Lopez as global brand ambassador for its range of watches. Lopez returns as the #GuessGirl and features in a print campaign for the brand. 

 

Janhvi Kapoor for Mint ChocOn

 

Mahak Group has announced the appointment of Janhvi Kapoor as brand ambassador for its newly launched Mint ChocOn. Kapoor features in a film titled ‘mint nahi hint hai’. 

    

realme gets Shraddha Kapoor as chief lifestyle officer 

 

realme has announced the appointment of Shraddha Kapoor as chief lifestyle officer for its smart product portfolio. The brand hopes Kapoor can reflects the brand’s ‘dare to leap’ philosophy and 'tech trendsetter' positioning.