Campaign India Team
Jan 19, 2017

Weekend Wrap: 20 January 2017

In the news: Bottle Openers, IG International, ITW Playworx, Rupa and Wishbells

Weekend Wrap: 20 January 2017
Bottle Openers appoints Saurabh Kapoor as co-founder and CEO
 
Digital media and marketing communication solutions company, Bottle Openers, has appointed Saurabh Kapoor as co-founder and CEO. Kapoor moves from Koovs where he was digital head. 
In a career spanning more than 10 years, Kapoor has also worked with Quasar, Dominos, Telenor, Adidas, Panasonic  and Magicbricks. 
 
Bottle Openers, was founded in August 2016 by Sachin Kumar, who used to head digital business for Motivator India.
 
ITW Playworx launched
 
ITW Consulting (ITW), a company that specialises in brand management solutions across sports, entertainment, and media has announced the launch of ITW Playworx, an entertainment, media and communication arm. The company has appointed Sidharth Ghosh as CEO of this division which is based in Mumbai with offices across Delhi, Bengaluru, Chennai and Kolkata in the Indian market. Ghosh joins from psLIVE. 
 
Rupa gets a new logo
 
Rupa Frontline has revamped its brand identity with the launch of a new logo with an aim to target a younger audience. A 360-degree campaign has been rolled out to communicate the new logo. 

Sonu Sood appointed IG International’s brand ambassador
 
IG International, a fresh fruit importer, has announced the appointment of Sonu Sood as its brand ambassador. 
 
IG International imports 31 varieties of fruits across 22 countries in the world. It uses its network to cater across Mumbai, Bengaluru, Delhi, Ahmedabad, Chennai, Pune, Ludhiana, Jalandhar, Hyderabad, Lucknow, Kolkata, Cochin, Patna, and Nagpur across India.
 
Wishbells gets Rajpal Yadav
 
Wishbells, a premium gifting solutions provider, that aims to launch by the end of this month has roped in Rajpal Yadav as brand ambassador. 
 
Source:
Campaign India

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