Campaign India Team
Jun 03, 2020

Pepsi adds Sonu Sood to 'swag stars'

Releases film featuring the actor

Pepsi adds Sonu Sood to 'swag stars'

Sonu Sood has been in the news as the actor has been helping migrant workers return to their homes across the country.

Now, Pepsi has featured the actor in its latest '#harghoontmeinswag' film on Instagram. Sood joins co-Dabangg star and Pepsi brand ambassador, Salman Khan to spread the 'Aaj kal salam-namaste karne main hi swag hai' message.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sonu Sood (@sonu_sood) on

The 'swag' campaign has been conceptualised by Wunderman Thompson. 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

11 hours ago

Ikea creative pitch down to three agencies

Incumbent Mother declined to repitch; Ikea is handling the review internally.

12 hours ago

2025 Review: Will India’s women sports icons stay ...

The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.

12 hours ago

Ludacris steps in for Santa in Mercedes-Benz ...

The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.

12 hours ago

Kenvue assigns global creative duties to WPP and ...

Review aimed to 'reduce complexity, improve execution and accelerate growth'.