Dabur Honey takes Sonu Sood on its purity trail

Dabur Honey has rolled out a campaign featuring actor Sonu Sood to highlight the process of its purity trail. 

 

Conceptualised by Havas Group India, the film features Sood making a health query on Twitter to Dabur about the source of their honey and its production process. The film goes on to reveal how Dabur responded to the actor by inviting him on its purity trail. The brand's head of corporate communications, Byas Anand meets Sood at the foothills of Himachal Pradesh to show how the process of sourcing, collection, testing and packaging of Dabur Honey is done. 

 

Byas Anand, head - corporate communications, Dabur India, said, "Being the market leader and committed to the health and well-being of consumers, Dabur Honey decided to take Sonu Sood on a Honey purity trail to showcase the 100% purity and quality commitment of Dabur Honey. He experienced the unique journey of Dabur Honey from sourcing, filtration, testing and packaging from exclusive bee farms to our USFDA-approved honey plant which only Dabur has set up with decades of domain expertise."

 

Prashant Agarwal, marketing head - health supplements, Dabur India, said, “We are sure that through his personal experience of Dabur Honey’s journey from hive to home, Sonu Sood who champions the voice of crores of Indian consumers, would now be 100% confident in the superior product quality of Dabur Honey."

 

Agarwal added, "Dabur Honey has constantly nudged consumers to adopt honey in their daily diet and fitness regimen, be it by way of having Dabur Honey with warm water every morning or as a replacement of sugar in tea, coffee, beverages or as an additive in breakfast cereals. Dabur Honey not only has lower calories than sugar but also helps in boosting immunity."