Campaign India Team
Jan 31, 2023

Sonu Sood and Shyam Steel aim to make a house representing India

Watch the film conceptualised by Bang on Content here

Shyam Steel has rolled out a campaign ‘Maksad Toh India Ko Banana Hai’ (the aim is to make India) featuring actor Sonu Sood to showcase how the brand aims to embrace the diversity and culture of India. 


Conceptualised by Bang on Content, the film showcases Sood taking the audience through a journey of an Indian household where people across different ages, cultures, castes, tastes, ethnicities, and aspirations dream to stay together in the house to form one big and successful family. It showcases the brand as the harbinger of a growing and developing India. 


Lalit Beriwala, director, Shyam Steel, said, “We at Shyam Steel aim to build the nation by assisting people in building their dreams. The digital film reflects the brand's thought in connection with Sonu's exemplary work in assisting people to achieve their dreams and paving the way towards a progressive and unified nation. The campaign will help the brand to build a stronger connection with its target audience in the national market."


Piyash Ghosh, Bang on Content, said, “This film is very close to our hearts because it is made not just for Shyam Steel but also for our nation. As one of India’s leading steel brands, the idea was to communicate that the brand is not just about TMT rebars but considering its legacy, it was about taking a much larger platform of the brand contributing towards a developing India. Using a metaphor of a modern home, the film visualises India where diversity, culture, science and technology, hopes and dreams are built and achieved - brought to life by a perfect performance of actor, humanitarian and change maker Sonu Sood.”



Client: Shyam Steel 

Production house: Bang on Content

Director: Piyash Ghosh


Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

4 hours ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

4 hours ago

The CMO's MO: Kia Motors' Shakti Upadhyay on ...

The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia Motors India into a provider of sustainable mobility solutions.

7 hours ago

Goafest 2024 partners with D&AD to offer masterclasses

Crafted around 'The age of adaptability' theme, each masterclass is designed to equip participants with actionable strategies and transformative ideas to redefine the industry's landscape.

7 hours ago

Mahesh Babu keeps it humble in latest Denver ad

The celebrated actor has been associated with the deodorant brand since 2019.