Campaign India Team
Apr 19, 2018

Weekend Wrap: 20 April 2018

In the news: Blackberrys, Centuary Mattresses, Edelweiss, Lodestar UM, Visa

Weekend Wrap: 20 April 2018
Blackberrys gets logo revamp, new identity
 
Blackberrys Menswear has announced a revamped brand image. A statement form the brand revealed that Blackberrys is now looking at reaching a wider section of an audience by shifting from its older, formal look. The comprehensive rebrand also sees a new tagline, 'Keep Rising' and a new logo. 
 
Centuary Mattresses appoints Sania Mirza 
 
Centuary Mattresses  has announced the appointment of Sania Mirza as brand ambassador. A campaign titled 'The power of better sleep' featuring Mirza will soon be rolled out. 
 
Edelweiss Group adds Dipa Karmakar to athlete roster
 
Edelweiss has announced a partnership with Dipa Karmakar that runs till 2021. Along with roping the gymnast as brand ambassador, the group will also provide the athlete with a comprehensive insurance cover.
 
Lodestar UM bags more Wipro Consumer Care accounts
 
Wipro has appointed Lodestar UM to handle the media duties of consumer care products Chandrika and Enchanteur. This follows the agency already handling media for Santoor.
 
Visa ropes in Zlatan Ibrahimović
 
Visa has announced that  Zlatan Ibrahimović will be the new face of its global marketing campaign ahead of the 2018 FIFA World Cup in Russia. 
 

Source:
Campaign India

Related Articles

Just Published

Premium
Young Lions from India set to roar at Cannes
Premium
2 days ago

Young Lions from India set to roar at Cannes

This year youngsters from ITC, Wunderman Thompson and Geometry Encompass have made the cut

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Premium
Images from the I-Com Global Summit: Day three
Premium
3 days ago

Images from the I-Com Global Summit: Day three

Day three of the I-Com Global Summit saw the start of the panel discussions. View images from the day here.

Premium
Weekend Watch: Milestone Dentsu flies the flags of change at Ladakh
Premium
3 days ago

Weekend Watch: Milestone Dentsu flies the flags of ...

Watch the idea conceptualised by Milestone Dentsu here