Weekend Wrap: 20 April 2018

Blackberrys gets logo revamp, new identity

 

Blackberrys Menswear has announced a revamped brand image. A statement form the brand revealed that Blackberrys is now looking at reaching a wider section of an audience by shifting from its older, formal look. The comprehensive rebrand also sees a new tagline, 'Keep Rising' and a new logo. 

 

Centuary Mattresses appoints Sania Mirza 

 

Centuary Mattresses  has announced the appointment of Sania Mirza as brand ambassador. A campaign titled 'The power of better sleep' featuring Mirza will soon be rolled out. 

 

Edelweiss Group adds Dipa Karmakar to athlete roster

 

Edelweiss has announced a partnership with Dipa Karmakar that runs till 2021. Along with roping the gymnast as brand ambassador, the group will also provide the athlete with a comprehensive insurance cover.

 

Lodestar UM bags more Wipro Consumer Care accounts

 

Wipro has appointed Lodestar UM to handle the media duties of consumer care products Chandrika and Enchanteur. This follows the agency already handling media for Santoor.

 

Visa ropes in Zlatan Ibrahimović

 

Visa has announced that  Zlatan Ibrahimović will be the new face of its global marketing campaign ahead of the 2018 FIFA World Cup in Russia.