Weekend Wrap: 18 September

In the news: 1702 Digital, 9Stacks, Alchemist, Great Learning, JKLC Cement, Khelo Fantasy Live, McDowell's, Oriental Botanics, Paytm First Games, Pop Communications, Stylam

Sep 17, 2020 07:36:00 AM | Article | Campaign India Team Share - Share to Facebook

Plenty of brand ambassador appointments

Welingkar Schools appoints 1702 Digital
WE School, a private business school from the S.P. Mandali Trust, has assigned its digital mandate to 1702 Digital. The partnership will be handled by the Mumbai office of the agency.
Suresh Raina for 9stacks 
9stacks, an online poker platform has announced the signing of cricketer - Suresh Raina as its brand ambassador. The partnership will see Raina in the brand’s upcoming campaigns and promote 9stacks through various engagement activities.
Alchemist bags Puranik Builders
Puranik Builders has appointed Alchemist Marketing Solutions and its Real Estate division, Clay, as its strategy and creative AOR. The agency will handle the communication mandate and help Puranik’s market its projects and the corporate brand to their consumers and stakeholders.
Bigbasket partners with Rajasthan Royals
Bigbasket, an online grocery store, has announced that it will be partnering Rajasthan Royals for the upcoming IPL season. Bigbasket will be the official online grocery partner for the Rajasthan Royals. Bigbasket will be launching offers, competitions and campaigns over the next few weeks throughout the IPL season on the team’s game days.
Great Learning gets Virat Kohli
Great Learning, an edtech company for professional and higher education has appointed Virat Kohli as its brand ambassador. He will lead the brand’s latest ‘Power Ahead’ campaign, which underlines the importance of lifelong learning.
Rohit Sharma bats for JKLC Cement
JKLC Sixer Cement has appointed Rohit Sharma as its brand ambassador. JKLC Sixer is the youngest cement brand of parent company JK Lakshmi Cement which is part of a 135 year-old industrial conglomerate, JK Organisation.
Khelo Fantasy Live appoints Samir Kochhar
Khelo Fantasy Live, a fantasy sports platform launched by Gig Work has appointed actor and cricket host Samir Kochhar as brand ambassador. Khelo Fantasy Live is a fantasy sports platform focused on cricket, football and kabaddi.
McDowell's rebrands
Whisky brand McDowell’s has announced a complete brand renovation. The new approach will incorporate a new logo unit and a sustainable packaging. The brand claims this is the biggest change since 1968. 
Oriental Botanics gets Preity G Zinta 
Emmbros Overseas, a player in the beauty and HPC (health and personal care) segment has signed Preity G Zinta as the brand ambassador for Oriental Botanics. Zinta will endorse its haircare range that boasts of hair oils, shampoos, conditioners and masks and be featured in a series of campaigns across digital and social media platforms. 
Paytm First Games gets Sachin Tendulkar
Digital financial service platform Paytm has announced its subsidiary Paytm First Games (PFG) has appointed Sachin Tendulkar as the brand ambassador. Tendulkar will be promoting PFG's fantasy cricket platform and generate excitement around all sports including kabaddi, football, and basketball.
Pop Communications' AR filter for Marriott on Wheels
Marriott on Wheels (the home delivery service for Marriott Hotels) created a campaign using AR filters to engage with its audience. Conceptualised by Pop Communications, the AR food filter game could only be played when with more than one person. It covered the face of your partner with food. Users then gave hints to try to get their partner to guess the food that’s covering their face. 
Stylam partners Kings XI Punjab
Stylam, a laminate company, has announced its partnership with the Kings XI Punjab for the upcoming season of the Indian Premier League. As the associate sponsor of the team, Stylam’s logo will feature on the trousers of the team for the duration of the tournament. Over the course of the season, Stylam and the Kings XI Punjab will also launch multiple campaigns to promote their partnership and engage with fans of the franchise across India.
Toyota signs Ayushmann Khurrana
Toyota Kirloskar Motor (TKM) has announced the appointment of Ayushmann Khurrana as the brand ambassador for the Toyota Urban Cruiser. The SUV is scheduled to be launched during the festive season.


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